Currently collaborating with amazing multidisciplinary artist Stephen Workman @workmanart,
to develop a business model, concept and market potential discovery for some incredibly gorgeous handmade knit works.
 
You can see more at style-now.com

Part of my job is to spot places that need help. Since many business owners have no sense of design, it is my responsibility to be able to communicate my ideas to them in a way that is easy to understand what I am seeing.
Most people know what looks better if they can see a before and after, but perhaps wouldn't have thought of the idea that I'm presenting to them. By doing this, I can shine a light on something that the owners may not realize they needed, then, granted that there is enough budget to work with, we can take their place to the next level.

After analyzing the business concept, I usually develop ad hoc visuals that go with the theme, then I photoshop renderings of different options that would vary dependent on the budget. This restaurant's theme is 'black panthers' and it is a Mexican restaurant. The restaurant is beautifully set up, with brand new everything and exposed brick (which New Yorkers LOVE), and it just needs a little push to take it to the next level.

In this Vlog I go over the importance of trying different shots, lighting, etc...

My friend shared this super helpful and quick video that helps understand the crisis Greece is currently going through.

#greece #economy #money #crisis #video

I was on my way to rehearsal riding the NYC subway, when this poster caught my eye, not because its a great poster, but because it was right in front of me and it looked like something a design student with very little talent might have done for a school project.

First I wondered, how did this make it all the way into the subway?  Then I thought, WHO approved this to go to print?? The lettering was small, the pictures oddly proportioned and featured the mayor of the town and a boy band more than the attractions of the city being advertised, and a tiny dragon (randomly dropped in the layout), spoke little to me about the culture of this place. You would think someone qualified would need to approve it before letting it go public and having to pay a good chunk of change to put it on the trains.

Under normal conditions, I would have just ignored the poster and turned away in search for something more visually appealing, however the train was crowded and I had to go all the way downtown forced to stare at this poor piece of design work, which brought me to carefully analyzing it.

While the poster has some seemingly right ingredients: some typical fruits, a few people who are ambassadors to the city, an important political figure, and a bit of their attractions, the mix just isn't right. It truly does not speak to a prospect tourist.

Perhaps this helps you see my point. If there were an Ad of the city of New York, done with the same concept, it would be something kind of like this:

Awful right?

Being aware that this most likely was a mistake, meaning that the city that they are promoting couldn't possibly be THAT bad, and it was more a poor decision on the selection of which ad to run, I decided to do some research on the town once i made it back home.

Turns out, Kaohsiung IS an awesome city, and from all that I found, totally worth visiting.
It is culturally rich, and full of history, and it is also the home to very avant garde architecture as well as random cool things like a GIANT rubber duck that sits on the river.

So with my new knowledge about the city, I decided to create a mock ad that might represent my feelings about this city a little better than what their poster did.

In conclusion, no, I don't have all the facts on hand but I'm pretty sure,  that showing bananas, a boy band that is allegedly as good as The Beatles (and state it on the poster), and the warm and cozy look of the towns mayor all combined, were definitely not the best choice to try and lure new visitors to spend their hard earned dollars on a vacation there!

First the story, then the tips.

We are going to start this blog with a fun exercise. Read this word: Triskelion. Now keep reading and I'll get back to that in a bit.
    
So, this last Sunday night I ventured into the distance with one sole purpose: to support some fellow artists.
Let's face it, although I hate to say it, I'm absolutely a 'manhattan guy'. I have lived here for almost seven years now, and I can count how many times I've been to brooklyn on one hand, and I have a finger or two left. I'm one of those people that gets nervous two hours after leaving town, and usually want to be back in NY at latest three days after I've left on vacation.

Needless to say, for me to venture out of the island is a big deal.

So, when I heard a former teacher of mine had started her own school, and I would be able to see some old classmates of mine dancing in her show, I figured this was a special enough event.
So I headed out to the unknown.

I figured BK is similar enough to Manhattan that I wouldn't have any issues, but still I did prepare a bit,  read the simple directions from the theater's website, however unfortunately I did this at home on my computer and not on my phone. Boy, was that a mistake?!
Unfortunately finding the theater was IMPOSSIBLE. Even having a slight idea of what block the theater was on was completely useless, by the time I made it to the general vicinity, I tried to pull this information up once more, which proved to be impossible.
WHY, might you ask?
Without cheating, can you remember that word I had you read at the beginning of this post? I didn't think so.
I couldn't google search and/or map it because the theater's name is hard to remember, spell or even pronounce (to ask the neighboring businesses if they knew where it was).

I pulled up my ticket purchase receipt in my email, but in it there were no directions, no address, or links to the theater website. You could get to  the theater name and address after following a few links, so i typed it into my google maps after a few minutes of walking around ans asking people who walked by if they knew about this place....
But even google couldn't find a feasible way to reach this location as it is smack dab in the CENTER of the block.

here's proof:

I asked a good 15 people in the area how to get there (the blue stars on the map represent where I asked some people and nearby businesses). Nobody knew. Not the businesses,  the nail salon ladies, the passer by-ers, a restaurant manager at the corner.  NOBODY, not even the neighbors, nobody knew about this place.

I found the theater info finally, in the event page the ticket selling service had. The only listed number was the school director -obviously unavailable at the moment- as she would be overseeing the show.
I called my friends who I was supposed to meet there for their assistance,  but they had just gone through a similar experience and couldn't help me, since they themselves had no idea how they managed to get in (they came in through some backstage door).

Mind you its cold and rainy 3 degree weather, on a dark winter sunday evening (7pm)

So finally after 30 minutes of walking in circles  around the block and after i had almost given up, lost my ticket money, and was completely furious,  I found some people throwing out some garbage out of one of those industrial doors in the same block the theater was allegedly on, and they 'thought maybe' the door was just a few steps down but 'weren't quite sure' (mind you these are people who work in the same building).
So I carefully scan the dark, unlit, abandoned building looking wall to my right, and I see this dark metal door with a sad handpainted sign with absolutely no light on it, or ANYTHING that might indicate this was place of business, let alone one in working hours.

I had planned to get there 15 minutes early to have a chat with my friends before the show, but I ended up getting to the theater 3 minutes before the end of the first act. That's half the show I missed.
I said hi to the director briefly, and told her I had a lot of trouble finding the place, and she said "everyone had issues finding it".

Some signs your business need help standing out are:

• Neighbors have no idea you exist
• Pedestrians in your area have never heard about your business
• People in your block don't know where your business is
• Your name is hard to remember, say or spell (this is important for when someone wants to search for you)

 I don't like to criticize something unless I have an actual idea of how to make it better, so here are my:

10 Ways To Make Your Business Stand Out

• Choose a name that is easy to remember, say and spell. Don't try to stand out by choosing the weirdest thing you can come up with.
• If you know, your business is hard to find, make sure there's a big GET DIRECTIONS link on the top corner of your website, on every page
• Make sure neighboring businesses are aware of your existence, take some time to introduce them to what you do and offer your services.
  
  Last but not least, a visual list of 7 possible ways of improving the visibility of your business, and I will demonstrate with images of the particular theater I'm talking about:(after showing you its current state)
  

I know things cost money, and the economy is currently not the best for business owners, but if you have some drive, you can either do most of these yourself for under 50 dollars, or perhaps raise some funds from your current clientele. A minimal investment might bring you more business.

I hope these tips help a business owner who has no idea why people can't find their establishment,  or why their neighbors have no idea their business exists.

Tah tah!

D a e v i d   M e n d i v i l
is a NYC-based multi-disciplinary artist in the visual and performing arts, creating expressive works through  dance, photography, painting, film & design. www.Daevid.net